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Visual Identity

About The Project

Visual elements that represent my personal design direction and style. Implementation of the design elements into various day to day stationary objects for personal visual branding.


Date

May 2024

Role

Visual Branding and Identity


The

Gallery

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The process started by creating a logo that encapsulates my visual identity, choosing a color palette that reflects my personality and values, and designing supporting graphics and patterns. The brand palette was selected through negating the designed logo to see what complements the major color of the brand. Once the design elements are finalized, I implemented them across stationary objects such as letterheads, business cards, envelopes, and other materials. It was crucial to ensure visual consistency in the design elements across all these objects, to maintain a cohesive and recognizable brand identity.
visual identity

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