Pathanjali Digestive Cookies Packaging
About The Project
Redesign of a current Digestive Biscuits packaging through modernizing it and changing the brand elements to cater to a younger target audience.
Date
May 2021
Role
Package Design
The
Gallery
Digestive biscuits are known for being filled with nutritional banners every side of the box which can get overwhelming for some customers. I decided to use the Minimalistic and Elegant concept for the packaging design as I believe a minimalistic design is attractive to one’s eye due to the visual illusion of less information. This helps in standing out with the other competitors in the market.
The designs and illustrations are simple yet sophisticated. Grabbing the attention of a potential buy needs creativity and quality of design alongside innovation and uniqueness. The integration of wheat pieces throughout the entire packaging showcases the healthy nature of the product itself. It has an aesthetic quality, hence, attracting young adults into choosing this package and strengthening the Pathanjali’s image in the minds of the consumers.
