SABIC Brand Manual
About The Project
Creation of company and Initiative Identification, color standards, type, usage of the logo and Mockups for the designs. SABIC’s TRUCIRCLE Initiative.
Date
May 2021
Role
Brand Guidelines
The
Gallery
This logo is the central element in the SABIC, Certified Circular (CC) Polyolefins Initiative’s visual communications system. In the logo, the concept of the initiative is reduced to its simplest form. The logo comprises of the elements of plastic and corals which help in symbolizing the symbiosis relationship amongst SABIC and HHI. Additionally, the logo is created using the pen tool, with varying weights assigned to the coral’s tentacles.
To identify the corporation with the initiative, as a total entity, the SABIC wordmarks are shown in conjunction with the Initiative, in both its vertical and horizontal configuration. The bright orange and blue are very active colors which bring a light dimension to the letterforms and graphic symbols. The colors reflect the lively and future oriented character of SABIC. They are intended to be used only on a white background.
Shipping boxes are an important facet of the SABIC’s identification program. The logo and brand frame are printed always in black on the cardboard box and lid. This achieves a simple, visually striking and effective identification on all types of cardboard shipping boxes.
